As we creep closer and closer to getting our products certified for interstate distribution and wholesale, we knew we were going to be making new labels. So Poor Vida teamed up with Bum Theary (Joel Chapple), who’s an old friend from the DFW hip hop scene, and the guy who’s been killin’ the illustration game.
We asked Joel to come up with a new package design that we could make iterations on for the core Poor Vida Hot Sauce flavors, and we couldn’t be happier with what he came up with. If you are looking for a designer who can handle everything from concept to illustration to web design, you need to hit up Bum Theary.
So while we are still working on the government sign-off’s before we release his designs as labels, we thought we should get PVHS fans used to the new branding. Check out the killer new on demand merch with Joel’s artwork. Shirts, hoodies, stickers and more are available now, even before the new labels hit the streets. Big ups!